In today’s world, where environmental sustainability has evolved from a mere trend to an essential mandate, the hospitality sector is making notable efforts to reduce its ecological impact. Leading this transformative journey is citizenM, an innovative hotel chain that has woven sustainability into the core of its business strategy. Boasting a portfolio of 34 properties across the globe, citizenM is not merely adopting sustainable practices but is at the vanguard of this critical movement.
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The foundation of citizenM’s commitment to sustainability lies in its robust Environmental, Social, and Governance (ESG) vision, which is not a superficial add-on but a deeply ingrained principle guiding all operational decisions. A key aspect of this commitment is the company’s resolve to decarbonise both its existing and future hotels, highlighting a steadfast dedication to environmental responsibility. Central to this mission is their strategic alliance with the Building Research Establishment Environmental Assessment Method (BREEAM) certification standard.
BREEAM certification provides a rigorous framework for evaluating the sustainability of buildings, and citizenM’s alignment with this globally recognised standard underscores its pledge to environmental excellence. This certification has been instrumental in enabling citizenM to pinpoint areas for enhancement and ensure its properties meet stringent environmental benchmarks. Achieving BREEAM certification not only validates citizenM’s sustainability initiatives but also sets a high standard for the entire hospitality industry.
The importance of BREEAM certification transcends mere validation; it is integral to citizenM’s ESG reporting and the acquisition of green financing for its hotels. Many of citizenM’s properties in Europe have secured a BREEAM “Excellent” rating or higher, reflecting the company’s unwavering commitment to environmental stewardship. Additionally, seven of its hotels in the United States have been recognised with BREEAM In-Use certification, further solidifying citizenM’s leadership in sustainable hospitality.
citizenM adopts a comprehensive approach to sustainability, encompassing energy efficiency, emissions reduction, waste management, and water conservation. These initiatives go beyond mere compliance; they aim to create a substantial impact. For example, the company conducts climate-risk assessments for its properties, taking a proactive stance on addressing environmental challenges. These assessments are critical for understanding and mitigating the risks associated with climate change, thereby protecting both the company and the environment.
Energy efficiency is a cornerstone of citizenM’s sustainability strategy. The company leverages advanced technologies and practices to optimise energy consumption across its properties. From LED lighting and energy-efficient HVAC systems to smart energy management systems, citizenM is making significant strides in reducing energy use. These efforts contribute to lowering greenhouse gas emissions, a crucial step in combating climate change.
Beyond energy efficiency, citizenM is dedicated to reducing its carbon footprint through targeted emissions reduction initiatives. The company has set ambitious goals to cut carbon emissions, aligning with global efforts to limit temperature rise. By investing in renewable energy sources and implementing energy-saving measures, citizenM is actively pursuing a low-carbon future.
Waste management is another pivotal focus area for citizenM. The company has rolled out comprehensive waste reduction programmes across its properties, aiming to minimise waste generation and maximise recycling. By adopting a circular economy approach, citizenM turns waste into a resource, thereby reducing its environmental impact. These efforts not only benefit the environment but also enhance operational efficiency.
Water conservation is equally vital in citizenM’s sustainability journey. The company has introduced numerous water-saving measures, such as low-flow fixtures and water-efficient appliances, to reduce water consumption. By closely monitoring and managing water use, citizenM ensures responsible utilisation of this precious resource. These initiatives are particularly crucial in regions facing water scarcity, where every drop is invaluable.
citizenM’s commitment to sustainability strongly resonates with its guests and stakeholders. The company’s sustainable practices bolster its credibility and appeal, making it a preferred choice for environmentally conscious travellers. The recognition achieved through BREEAM certifications further cements citizenM’s status as an industry leader in sustainable hospitality.
As citizenM continues to expand its global presence, its commitment to sustainability remains steadfast. The company’s endeavours to secure green building certifications for each new property and conduct climate-risk assessments highlight its dedication to setting new standards for environmental responsibility in the hospitality industry. By aligning with BREEAM standards, citizenM not only excels in sustainable practices but also aims to inspire the entire industry towards a more sustainable future.
In sum, citizenM’s strategic partnership with BREEAM certification has propelled the company towards unparalleled sustainability excellence. This collaboration exemplifies how integrating sustainability as a core business principle can yield significant benefits for both the company and the planet. As citizenM continues to harness BREEAM certification to drive positive change, it stands as a beacon of hope for a more environmentally conscious approach to hospitality. Through its unwavering commitment to sustainability, citizenM is not merely meeting industry standards but setting them, paving the way for a more sustainable and responsible future in the hospitality sector.
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