When engaging in a discussion with Sarah Pendleton, an esteemed urban planner instrumental in the Harras Moor project since its inception, it became clear that the journey to market this expansive greenfield site in West Cumbria was anything but straightforward. Her narrative provided an in-depth understanding of the intricate processes and highlighted the numerous hurdles and achievements encountered along the way.
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“It’s been a long road,” Sarah began, with her expression revealing a mix of exhaustion and fulfilment from years of relentless effort. “Our discussions about this site began in 2017 when Copeland and Cumbria sold the land to Homes England. We recognised its immense potential from the outset, but we also understood it would be a marathon, not a sprint.”
Harras Moor, now on the brink of development, encompasses 51 acres with approval for 300 homes, of which 15% are earmarked for affordable housing. Located just eight miles from the Lake District National Park, it offers a unique mix of proximity to natural splendour and modern conveniences. “The location is undoubtedly one of its greatest assets,” Sarah remarked. “Being near the Lake District is a significant draw, particularly for families and outdoor enthusiasts.”
However, securing planning consent was no easy feat. “We encountered numerous objections, primarily concerning traffic impact,” Sarah explained. “Local residents and councillors raised significant concerns. Addressing these objections required multiple rounds of revisions and extensive consultations.”
Crucial to overcoming these challenges were key players such as Arup, Tetra Tech, and WYG, who provided indispensable planning and highways advice. “Their expertise was invaluable,” Sarah noted. “Without their contributions, addressing the traffic concerns would have been exceedingly difficult.”
It was, in fact, the updated highways advice that ultimately influenced the council’s decision. “I remember the day the revised decision came through,” Sarah recalled, a smile lighting up her face. “It felt like a massive burden had been lifted. We could finally see a clear path forward.”
The site, bordered by an industrial estate, 1990s housing, and woodland, offers a unique proposition for developers. “It’s a blank canvas brimming with potential,” Sarah enthused. “The mix of surrounding environments allows developers to create a community that integrates seamlessly with its neighbours while introducing contemporary living spaces.”
Hannah Gradwell, an associate in Cushman & Wakefield’s residential, development, and strategic advisory team, shared Sarah’s optimism. “There are ambitious growth plans for Whitehaven and the wider region,” Hannah noted in a recent statement. “This development opportunity is particularly appealing given these broader growth objectives.”
As the conversation delved into project specifics, Sarah elaborated on the tender process. “The land is being sold via an informal tender process, which we believe will attract a diverse array of developers,” she explained. “Our aim is to find a developer who not only identifies the commercial potential but also aligns with our vision for creating a sustainable and vibrant community.”
Homes England aims to finalise the sale by March 2025, a timeline Sarah feels optimistic about. “We’ve already seen considerable interest from various developers,” she stated. “The combination of location, planning consent, and the region’s growth plans makes this an incredibly attractive proposition.”
Throughout the interview, Sarah reflected on the more personal aspects of the project. “There were moments when it felt like we were pushing a boulder uphill,” she admitted. “But the vision of what this development could offer the community kept us going. It’s not merely about constructing houses; it’s about fostering a place where people can thrive.”
As our discussion neared its end, Sarah shared her aspirations for Harras Moor’s future. “I envision a community that offers something for everyone – from affordable housing to green spaces and communal areas. It’s about creating a neighbourhood where people feel connected and proud to call home.”
Listening to Sarah, it became evident that the journey to bring Harras Moor to market transcended mere professional ambition; it was a heartfelt endeavour. Her dedication, along with the commitment of countless others involved in the project, promises to transform this greenfield site into a vibrant, thriving community in the heart of West Cumbria.
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